WHY B2B
Why selling to other businesses is worth the effort
Business customers take longer to win, but they tend to stay, reorder and refer. A plain look at why B2B selling pays off for small UK firms.
BLOG
Plain advice on selling
to other businesses.
Short reads on finding the right customers, getting in touch and following up. No jargon.
LEADS
Bought lists vs researched leads: what’s the difference?
A bought list gives you thousands of names. A researched lead gives you a reason to get in touch. What each is good for, and where bexford fits.
REACHING OUT
How to write a first email a busy owner will read
Five simple rules for a first email to a business you’d like to work with: short, specific, honest and easy to reply to.
CHOOSING WHO TO APPROACH
Five signs a business is worth approaching
Before you spend time on a prospect, check five things: what they do, where they are, their size, whether there’s a reason now, and whether you can reach them.
FOLLOWING UP
Following up without being a pest
Most replies come after a follow-up, not the first message. How often to follow up, what to say and when to stop.
PICKING UP THE PHONE
Cold calling for people who don’t cold call
A simple guide to phoning a business you’ve never spoken to: what to prepare, what to say in the first twenty seconds and how to handle a no.